competitive strategy
focus with a wide angle lens
competitive strategy
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Blindside Partners Ltd.
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About Us
Everyone has blind spots
Everyone has blind spots. There are trends and ideas we either do not know or do not take seriously. There is not a lot of time in the day, and sometimes we choose the right things to de-empasise or ignore. Sometimes the most dangerous delusions come from careful analysis that has led us to think that we have everything under control.
Blind spots can kill great companies
Corporations are generally culturally inclined to reward those who project calm and control. While some of this is necessary and laudable, it can become a trap. For the successful company, that illusion of knowledge and control is especially dangerous, as it can lead to complacency. Therein lies the decline of category-defining companies such as IBM, Xerox. Kodak. GE, AOL, and Netscape.
You can exploit your competitor's blind side
Attacking from the blindside is an idea that has been popularised in many sports. The idea is to concentrate your own resources at a place where your competitors do not expect you and where you have a reasonable opportunity to surprise and overwhelm them. It is also a concept rooted in established military theory from Sun Tzu and Thucydides to Liddell Hart.
We at Blindside Partners can help you win
We help you identify and adequately address their blind spots. We also help companies identify and attack their competitors’ blind spots. We are in the business of both attack and defence. New technology makes our mission even more critical for companies as innovation cycles accelerate and even small companies with limited resources can overcome dominant category killers. We take our inspiration from David’s defeat of Goliath, and we know from our own experience that if Goliath had prepared more thoughtfully, then he could have won. The better prepared competitor can win and change history.